Freestyle Living, South Yarmouth, MA

Freestyle Living underwent a major community transformation to establish a premier independent living option on Cape Cod. Lacking an internal marketing infrastructure to drive initial lease-up, I assisted across the board with nearly all major functions from strategic advertising and marketing guidance at an executive-level, business development initiatives, networking development, community and professional event infrastructure, and other community integration initiatives.

Rather than relying on passive digital advertising, the focus shifted to high-empathy, face-to-face community building and strategic referral networks.

• Strategic B2B Partnership Ecosystem: Built a qualified referral network across elder law attorneys, financial advisors, estate planners, and realtors. Coordinated directly with the Cape Cod Senior Resource Group (CCSRG) to embed the community into the local professional network.
• Exclusive VIP Professional Engagement: Conceptualized, coordinated and hosted ongoing VIP Professional Luncheons, solidifying relationships with senior care gatekeepers across Cape Cod and the South Shore.
• High-Touch Community Event Production: Designed and co-executed target-rich experiential events—including the AGING WELL EXPO, Holiday Pop-Up Shopping vendor events, educational panels, and informal social gatherings (“Apertivo”)—to introduce families directly to the lifestyle and leadership team.